September 29, 2014 Salient Office

The Importance of an Animation – Using 3D CAD to Tell Stories

If a picture is worth a thousands words, then at 30 frames per second, a video is worth its weight in gold…

Seal Master

In the product design world, a high value is placed on sharing ideas, which springboard to greater things. Animations are helpful for both proof of concept prior to an idea being fully fleshed out and for products that are ready to manufacture.  Today, videos play a pivotal role in getting a product seen by the right person or group, and often lead to purchase or licensing agreements. With social media playing such a large role in our society, creating a video that highlights the key features of your design and why it stands apart from others can be a key player in getting a product to market.

Take Kickstarter for example. Each crowd-funding campaign is required to have a video to share the story behind the idea of what’s being pitched and all the elements that make this particular product worth monetary backing. Frequently, these products are still in a prototype phase, so the value of an animation is immeasurable in being able to paint a picture of something that could potentially exist, but needs funding to actually reach the manufacturing stage.

Earlier this year, Seal Master Corporation approached Salient Technologies, Inc. for help showcasing a product. Using 3D CAD and video editing software, the STI Team was able to provide Seal Master with a technical animation showcasing their inflatable seals and the components that set it apart from the competition. Salient delivered the video they envisioned to communicate product features to potential client and grow their business.

Check out the video animation below:

After working with STI, Dan Jackson, IT Manager for Seal Master Corporation had only good things to say:
“Salient Technologies has been wonderful to work with. From initial draft to final revision, our animation has been created exactly how we envisioned. When many other design firms fell short with our concept, Salient had the knowledge and vision to deliver. They provide quality work for a fair price. Looking forward to working with them in the future for all of our technical animation needs.”

Let Salient Technologies, Inc. help share your idea and vision through the power of animation!

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